Welcome to my packaging passage!
Pocky
Pocky is a really popular snack amongst the Asian community. Originated from Japan it has started to gain popularity all around the world and more recently in America with the catchphrase “Share happiness”. With its variety of flavors, the snack is sure a treat. However the packaging has always been plain and not as intriguing, so I repackaged it and gave it a more Japanese snack aesthetic.
Innisfree
Innisfree is a Korean skincare brand that is really popular in Korea and generally well known in Asian countries. The original packaging was seen as bland and not as eye-catching, therefore leading people who do not know the brand to not give it a try. I rebranded the logo and found it because of how complicated and confusing the original logo was and how average the current one looks. Gave the packaging a more classy look and feel.